Chykeyuk explains how holographic content can help engage audiences, communicate information and create memorable experiences
PHOTO: HYPERVSN
With the evolution of smartphones, tablets, 3D imagery and the sharpest visual quality on screens at home, consumers have become accustomed to heightened digital experiences. Now, they are applying these expectations to all aspects of daily life such as public leisure spaces, including amusement and theme parks.
The pressure is on for the attractions industry to engage with attendees in new and innovative ways. The aim is to leave a lasting impression on visitors and create positive word-of-mouth, but how can operators take steps to heighten innovation in their parks?
Engagement disconnect
Digital displays, often used to communicate information such as when certain rides open, estimated queue times and maps for wayfinding, are failing to engage attendees in 2024. New standards of viewer immersion are being set with visual innovations, such as holographic solutions and 3D imagery.
With holograms, every corner of an attractions venue becomes an immersive journey where the magic leaps right out at attendees. Attractions can swap out the old-school info boards and replace them with interactive mascots that answer any question in a given language, host immersive live events or even facilitate games that let participants spin reels for prizes.
With the stakes raised by pricier tickets, holographic technology is exactly what operators need to ramp up the wow factor and give families experiences they’ll be raving about for years.
Creating memorable experiences
Holographic technology can be integrated in several ways to enhance the experience. Rather than deliver information about rides and other services via displays, operators could incorporate AI-powered holographic chatbots to answer questions. Visitors can quickly have a query answered in the language of their choice.
The pressure is on for
the attractions
industry to connect with
visitors in new ways
A chatbot, or personal assistant, could take any form, such as the mascot for the company or a fictional character that resonates with children. We’ve already seen digital characters integrated into the theme park environment that can answer questions in real-time, such as a Finding Nemo character at Disney World. Holographic characters can become an attraction in their own right, and could even host a live event, such as a quiz, to elevate engagement.
Elsewhere, there are other opportunities to engage visitors, such as interactive games. Attendees can pull a physical lever to initiate the spinning of holographic reels for a chance to win prizes. This is a prime example of a ‘phygital’ experience, where physical and digital elements are combined. This kind of experience could be implemented at the entrance of a park to engage visitors from the first interaction.
Enriching the journey for visitors
As attractions such as amusement and theme parks face the challenge of justifying increased admission prices with enriched visitor experiences, the integration of innovative technologies, such as holographic displays, phygital experiences and interactive games present a promising solution. Traditional park visits can be transformed into immersive interactive journeys that captivate guests from the moment they step inside, rather than just when they go on rides. Families, who now spend more of their hard-earned money for the best experiences, leave with lasting impressions, a desire to return and only positive feedback to report to others.
Holographic displays,
phygital experiences
and interactive
games could
captivate guests