World Leisure Jobs - Holovis: Holovis puts riders at the heart of the Wicker Man with immersive storytelling
20 Oct 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

26 Mar 2018

Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Supplier: Holovis
More Holovis details


Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Holovis has been involved with the project since its inception more than two years ago
photo: Alton Towers

Following its public opening last week, Peter Cliff from Holovis has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers.

Cliff, creative director at Holovis, said the ride combines storytelling with new technologies to create powerful, guest-led experiences that in turn create long lasting memories that has guests making return visits to the park.

"With new coaster experiences we can do things that have never been done before, and, ultimately, it comes down to the fact that storytelling and immersion is what keeps people returning to the park, because they connect with emotional experiences," said Cliff speaking to Attractions Management.

"We've tried to create something that's very visceral, very kinetic but at the same time really captures people's imaginations. That’s what story and immersion can do when done well," he added.

The immersive experience design firm has been involved with the project since its inception more than two years ago, and was responsible for all of the ride's storytelling elements, including the queue line and preshow.

To create the preshow Holovis worked closely with Merlin Magic Making (MMM) to develop the concept and script. The company then used projection mapping to create an elaborate projection of the disembodied face of the Wicker Man, 'choosing' his next victims.

Both the preshow and queue line are designed to extend the narrative of the ride and build anticipation by immersing riders in the terrifying story of the Wicker Man as soon as they set foot on the attraction.

"We've extended the narrative. With all the show elements we've actually got four or five minutes of storytelling that builds up to the finale of the ride," said Cliff.

"Immersive pre and post show scenes have now become a staple of the traditional rollercoaster experience, extending the thrill of the ride from just a few minutes to something that guests will remember."

In addition, Holovis worked alongside the attraction engineers to integrate the AV, digital, show and media set ups throughout the ride, and programmed all the SFX, including the pyrotechnics.

Inspired by local legend and pagan rituals, Wicker Man is the first ride, according to Merlin, that combines fire and wood. It was created by Great Coasters International and cost £16m (US$21.6m, €18m) to develop. It is the first wooden coaster to open in the UK in more than 20 years.



Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.

Web: www.holovis.com
More Holovis details

Product news
Les Mills partners with Stages to launch new Les Mills Virtual Bike   19 Oct 2018

Les Mills partners with Stages to launch new Les Mills Virtual Bike

Les Mills has announced a new partnership with indoor cycle manufacturer, Stages, that will see the launch of a new indoor cycling solution.

Triotech installs XD Dark Ride at fourth Andretti location   19 Oct 2018

Triotech installs XD Dark Ride at fourth Andretti location

The San Antonio branch of Andretti Indoor and Karting Games has become the fourth Andretti location to install Triotech's XD Dark Ride interactive theatre.

Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy   16 Oct 2018

Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy

Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work of the late Zaha Hadid.

Vortex chosen for new Circle resort in Dominican Republic   15 Oct 2018

Vortex chosen for new Circle resort in Dominican Republic

Hotel Group Meliá Hotels International's upcoming Circle resort in Punta Cana in the Dominican Republic will feature a water park outfitted by Vortex International.

Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

The Tides Wellness named as brand partner at the Akasha Holistic Wellbeing Centre   15 Oct 2018

The Tides Wellness named as brand partner at the Akasha Holistic Wellbeing Centre

The Tides Wellness, a Dutch wellness and self-care brand, has announced a new partnership with the Akasha Holistic Wellbeing Centre at the Conservatorium Hotel in Amsterdam.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

Clarins launches 'essential' make up line   12 Oct 2018

Clarins launches 'essential' make up line

Clarins has launched a four-piece 'essentials' make up collection.

Company profile


Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.

View full profile>>

Catalogue gallery


Featured Supplier

MoveGB brings guest pass into 21st century with new Discovery tool

MoveGB brings guest pass into 21st century with new Discovery tool

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? More>>




in this issue

• New global launch for Leisure Media
• Bear Grylls and BMF target the inactive
• Hotel contract for Liverpool cruise terminal



World Leisure jobs




Sales Associate
Salary: Competitive Salary and Benefits
Location: Altrincham, UK
Company: Orangetheory Fitness
Fitness Coach
Salary: Competitive Salary and Benefits
Location: Altrincham, UK
Company: Orangetheory Fitness
Front of House Receptionist
Salary: Competitive rate of pay
Location: Kenilworth, UK
Company: Everyone Active
Fitness Operations Manager
Salary: £20,000 - £22,000
Location: Exeter, UK
Company: Legacy Leisure
Recreation Assistant (Lifeguard)
Salary: £15,842 to £16,766 per annum
Location: Leeds, UK
Company: University of Leeds
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


21-22 Oct 2018

International Esthetics, Cosmetics and Spa Conference Florida

Broward County Convention Center, Fort Lauderdale, United States


22-22 Oct 2018

Professional Beauty North

Manchester Central, Manchester, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd