08 Jan 2018 Black Box VR scoops CES award for gym eSport innovation Supplier: Black Box VR More Black Box VR details
The gym system uses a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software photo: Black Box VR Virtual reality fitness brand Black Box VR has been named a CES 2018 Innovation Awards Honouree for its resistance-based gym technology.
The Black Box VR studio has developed a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software.
Visitors to The International Consumer Electronics Show (CES), which opens tomorrow in Las Vegas, Nevada, will have the first chance to test out the upcoming gym system.
The system uses an intense, time-dilated, custom workout while immersing users in challenging, gamified and competitive virtual reality fitness experiences, powered by HTC Vive software.
“In Black Box you’ll utilise strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body," said Preston Lewis, CCO of Black Box VR.
The business was founded in 2016 by Lewis and Ryan DeLuca, who had already built Bodybuilding.com into a major supplement retailer, with nearly $500m (€369.55m, £370.55m) in annual sales.
DeLuca, CEO of Black Box VR, said: “For nearly two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports.
“We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honoured with a CES Innovation Award.”
CES is a global networking conference for consumer technologies and has been recognising achievements in product design and engineering since 1976.
The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA).
Supplier: Black Box VR BoiseUSA At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again.
19 Apr 2024 Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments".
12 Apr 2024 MyEquilibria combines art and outdoor exercise "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
27 Mar 2024 Immunocologie strikes up partnership with Satteva Wellness Group NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Life Fitness The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. View full profile>>
