World Leisure Jobs - Book4Time Inc: Turn cancellations from a headache into revenue with these simple steps
19 Aug 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

29 Sep 2017

Turn cancellations from a headache into revenue with these simple steps

Supplier: Book4Time Inc
More Book4Time Inc details


Turn cancellations from a headache into revenue with these simple steps

Sending appointment reminders to your clients can help reduce cancellations and no-shows
Cancellations are a big headache in the spa and salon business. They cost you revenue and mess up your schedule. You can’t avoid them – but you can minimise the damage.

There are several measures you can take – such as asking for a credit card deposit at time of booking and sending out reminders – but there is no one solution as it differs from business to business and situation to situation.

Let’s have a look at the steps you can take.

Set parameters

First things first, you must have a policy in place. This doesn’t mean you will always stick to that policy – there are situations in which you might waiver from it – but it’s better to have a starting point and to set parameters.

Consider different rules for different types of bookings and booking times. You want to maintain your cancellation policy, but still have the flexibility to show empathy and be able to say: “I totally understand that your car broke down.”

Be sure to communicate your policy to your guests. You can’t enforce it if they’re unaware of it.

Use your available resources and tools

Use your own data to track revenue lost through cancellations. With Turn Away Tracking, you can track times with high cancellation rates, equate that to a cost and look at trends.

Then, if you know people are more likely to cancel a Sunday morning 9am appointment, you might charge a 50 per cent deposit for those specific reservations.

Empower your staff to make decisions

Your front desk staff should be empowered to make decisions regarding who is charged for a no-show and who isn’t, without needing to pass it on to a manager or director, and they should be supported in their decisions.

Exercise good judgement and remember you’re in the guest experience business

Judgement is key. How hard are you going to enforce your cancellation policy if you’re losing $50 revenue on one 45-minute manicure, or losing $320 on a couples’ massage? Is it worth it?

If you’re a hotel spa, you would probably not charge a hotel guest who is already paying $500 a night for a missed $150 massage.

We are in the industry of providing customer satisfaction, so we have to be aware of the point at which charging guests for no-shows negatively impacts upon building your customer base.

Find out how Book4Time’s turn-away tracking can support your cancellations; book a demo with us today.



Product news
OPI launches in Aqua Sana spas   16 Aug 2018

OPI launches in Aqua Sana spas

Aqua Sana has announced a new brand partnership with OPI, which will see a range of OPI products and treatments offered in Aqua Sana spas.

Cover Ninja lets operators organise stress-free staff cover   15 Aug 2018

Cover Ninja lets operators organise stress-free staff cover

A new smartphone app that enables fitness facilities to source cover instructors is currently being developed.

Elemental Herbology launches new Coconut Scrub treatment   14 Aug 2018

Elemental Herbology launches new Coconut Scrub treatment

Elemental Herbology has expanded its treatment offering with the launch of a new full-body exfoliating treatment.

Wearable X launches Nadi X smart leggings with kickstarter campaign   14 Aug 2018

Wearable X launches Nadi X smart leggings with kickstarter campaign

New York-based lifestyle brand, Wearable X, has developed an innovative new wearable for yoga enthusiasts that acts as a digital yoga coach.

SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach   14 Aug 2018

SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach

SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.

Alliance Leisure launches new training and marketing brand   07 Aug 2018

Alliance Leisure launches new training and marketing brand

In response to the continued success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under a new brand.

Picsolve announces new partnership with Belgian-start up Panora.Me   07 Aug 2018

Picsolve announces new partnership with Belgian-start up Panora.Me

Picsolve has announced a new partnership with Panora.me, a Brussels-based start up, that will see the company's Super Selfie technology seamlessly integrated into Picsolve's digital platform.

Acoustic Arts creates dynamic outdoor play areas with new line of kinetic instruments   07 Aug 2018

Acoustic Arts creates dynamic outdoor play areas with new line of kinetic instruments

Acoustic Arts has launched a new range of kinetic instruments that can be played using the whole body.

Company details



Book4Time Inc

Book4Time emerged in the health and wellness market as the first provider of cloud-based spa management solutions. In less than 8 years, Book4Time has become the leader in guest management, revenue and mobile solutions for the world’s most exclusive spas. Book4Time is the only enterprise SaaS technology designed to support international hotel/resort spas and multi-location day spas. The Book4Time brand portfolio includes Four Seasons, Hyatt and Starwood Hotels & Resorts as well as many other world-renowned spa brands located in over 50 countries worldwide.

Book4Time Inc
Markham
Ontario
Canada

Visit website

More Book4Time Inc details



in this issue

• 1Rebel cycle concept is world's first
• Iconic Gold's Gym brand is up for sale
• Hospitality 'to generate £100bn' in 2018'



World Leisure jobs




Level 2 Gym Instructor Course
Location: Nationwide, United Kingdom
Company: Discovery Learning
Master Level 3 and 4 Personal Training Diplomas
Location: Nationwide, United Kingdom
Company: Discovery Learning
Estate Food and Beverage Manager
Salary: From £60,000 to £65,000 per annum plus package
Location: Somerset, UK
Company: jdr Hospitality Recruitment
Business Manager
Salary: Up to £55,000 (depending on experience) + pension
Location: Newmarket, UK
Company: National Heritage Centre
Catering Assistant
Salary: Up to £10.20 per hour
Location: Kentish Town, London, UK
Company: GLL
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


27 Aug 2018

Micklegate Run Soap Box Challenge 2018

Micklegate, York, United Kingdom


28 Aug - 01 Sep 2018

World Leisure Congress 2018

tbc, Sao Paulo, Brazil




Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd