World Leisure Jobs - F45 opens London office to help drive European expansion...
23 Sep 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

16 Aug 2018

F45 opens London office to help drive European expansion
BY Tom Walker

F45 has set a target of a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020

F45 has set a target of a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
EXOS founder Mark Verstegen: 'gym operators need to realise the landscape is changing'
EXOS founder Mark Verstegen: 'gym operators need to realise the landscape is changing'   21 Sep 2018

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs and gyms need to become better at delivering results, .... more>>
Myzone secures Snap Fitness partnership deal
Myzone secures Snap Fitness partnership deal   21 Sep 2018

Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the franchise operator's clubs in the US, Australia and New Zealand .... more>>
Dr Marilyn Glenville to lead two-day wellness retreat at Gaia Spa at Boringdon Hall
Dr Marilyn Glenville to lead two-day wellness retreat at Gaia Spa at Boringdon Hall   21 Sep 2018

Gaia Spa at Boringdon Hall in Plymouth, UK will be hosting a two-night women's wellness retreat on 28 and 29 September. Designed to help women .... more>>
UNSW demonstrates how future buildings could adapt to human behaviour
UNSW demonstrates how future buildings could adapt to human behaviour   21 Sep 2018

Will buildings of the future change shape to respond to your behaviour? Possibly, say researchers at the University of New South Wales (UNSW) Built .... more>>
Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

 Elemental Herbology launches  new Coconut Shell Cream Body Scrub Treatment

Elemental Herbology launches new Coconut Shell Cream Body Scrub Treatment

Elemental Herbology is delighted to announce a new, full-body exfoliating treatment designed to gently buff and polish, for healthy, glowing skin. More>>




in this issue

• PHE: prevention key to NHS strategy
• Jetts Fitness targets further UK growth
• GNH merges with Hotel Partnership



World Leisure jobs




Operations Manager
Salary: Circa £22,000 dependant on qualifications and experience
Location: Thetford, UK
Company: Parkwood Leisure
Recreation Assistant (Lifeguard)
Location: Surrey, UK
Company: GLL
Recreation Assistant
Location: Surrey, UK
Company: GLL
Duty Manager
Salary: £18,400 - £19,200
Location: Withington, Manchester, UK
Company: Love Withington Baths
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


22-23 Sep 2018

World Wellness Weekend

Worldwide,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Transforming Istria
In Istria, Croatia, tourism firm Maistra is changing the face of hospitality in the region, with a series of intriguing design-led hotels. As its most ambitious hotel project takes shape, Professor Terry Stevens finds out more More>>
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  On the cover: AJ Hackett
Bungy, New Zealand More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd