World Leisure Jobs - Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences...
27 May 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 Apr 2018

Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences
BY Tom Anstey

Thorpe Park wants to extend its ride experiences, creating truly immersive encounters for visitors to the attraction

Thorpe Park wants to extend its ride experiences, creating truly immersive encounters for visitors to the attraction
photo: Thorpe Park

Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of immersive ride experiences.

Thorpe Park has heavily invested in ride theming, particularly in recent years, with Derren Brown's Ghost Train and the rebranded Walking Dead rollercoaster both prime examples of this.

Speaking exclusively to Attractions Management, Jones, who was named divisional director of the park in January last year, said that immersion was key to creating memorable experiences for visitors, not just riding the ride itself.

"What we're trying to do with all of our experiences and rides is making them more than just that," he said. "We want you to be immersed in whatever world it is and that's what we've done here."

After securing the exclusive rights to the Walking Dead brand last year, Thorpe Park has gone all in, creating Halloween-themed horror mazes based on the property and now opening the former X: No Way Out as the rebranded Walking Dead: The Ride. Combining the elements of a traditional horror maze with a rollercoaster, the unique addition to the park has completely refreshed the offering, turning the formerly empty queue lines into one of the park's most popular attractions.

"What's been nice about this ride is the level of theming," said Jones. "It's been really important for me since I've been that everything we put in, we get to that level of theming and immersion.

"We spent a lot of the budget on making sure the theming for Walking Dead is spot on. We've had the creators come over and work with us on it. We've got everything from the iconic bits of the show to hidden stuff and little nods."

With the British summer fast approaching, Jones promised another "game-changer" for the park – last year's being the Walking Dead additions.

"For me, we need to put the guests at the heart of everything we do," said Jones.

"We call it 'guest obsession' – everything we're doing over the next five years, we look at 'how do we make sure we're guest obsessed?' It's about getting that thrill potential back. It's important to reinforce that with Walking Dead: the Ride and everything we're doing with the Walking Dead.

"I can't reveal our plans for the summer because we're currently in the contract stages. What I can say is it's another game-changer. You're not going to want to miss it."



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Odile Decq leads protest demanding equality for women in architecture at Venice Biennale
Odile Decq leads protest demanding equality for women in architecture at Venice Biennale   25 May 2018

Odile Decq has led a protest today (25 May) at the Venice Architecture Biennale against discrimination faced by women in architecture, releasing a .... more>>
New kids addition to Ferrari Land as PortAventura targets 5 million visitors
New kids addition to Ferrari Land as PortAventura targets 5 million visitors   25 May 2018

PortAventura has expanded its offering at Ferrari Land, introducing a new children's area for visitors to the popular destination as it attempts to .... more>>
Blackpool Pleasure Beach debuts £16.25m Icon rollercoaster
Blackpool Pleasure Beach debuts £16.25m Icon rollercoaster   25 May 2018

Blackpool Pleasure Beach has debuted its highly-anticipated steel launch coaster – Icon – which opens to the public today (25 May). Designed by .... more>>
Bill Bensley’s luxury tented resort to include signature lunar phase wellness treatments
Bill Bensley’s luxury tented resort to include signature lunar phase wellness treatments   25 May 2018

Capella Ubud, Bali, a luxury tented retreat, is set to open on Friday 29th June. Designed by architect Bill Bensley, the resort is nestled between the .... more>>
Company profile


Booker

Booker is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Could your spa benefit from offering Ozone Therapy?

Could your spa benefit from offering Ozone Therapy?

Ozone, via a steam sauna cabinet, is a multi-tasking therapy that practitioners in all wellness sectors advocate for their customers. More>>




in this issue

• Spending on fitness and sport on the up
• Xponential Fitness to enter UK market
• IHG moves in on UK luxury market



World Leisure jobs




DIRECTOR OF ENTERPRISE AND BUSINESS
Salary: Competitive Salary & Benefits
Location: Devon, UK
Company: Aptus Recruitment
Personal Trainer
Salary: Circa £20,000
Location: Buckinghamshire, UK
Company: The Langley Spa
Spa Therapist
Salary: Circa £20,000 plus benefits scheme
Location: Buckinghamshire, UK
Company: The Langley Spa
Spa Receptionist
Salary: Circa £19,000 plus benefits scheme
Location: Buckinghamshire, UK
Company: The Langley Spa
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


29 May - 02 Jun 2018

ACSM's 65th Annual Meeting

Various, Minneapolis, United States



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Active every day
Liz Terry shares her thoughts More>>
  Wellness: Township Yogi
The innovative project using yoga to spread peace and wellbeing to deprived communities in South Africa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd