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22 Feb 2018
Soothe to expand footprint with new Melt acquisition
BY
Lauren Heath-Jones
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Soothe's Melt acquisition will help the business expand into 13 major cities in the US
On demand massage service Soothe has announced its acquisition of LA-based massage company Melt.
Soothe, which is currently available in 50 cities across the UK, US, Canada and Australia, is the largest and fastest growing on-demand massage service in the world. It enables users to schedule same-day massages in the comfort of their own homes via an app.
Melt, which is available in 13 major cities across the US, is a natural addition to the Soothe network, as both companies empower their customers to take control of their wellness by viewing massage as a form of self-care, rather than a luxury. The acquisition will expand Soothe’s footprint to a new group of clientele.
Melt therapists will be invited to join Soothe’s network of vetted massage therapists.
"Like Soothe, Melt was founded on the idea that a spa-quality massage can be enjoyed anywhere," said Merlin Kauffman, CEO and founder of Soothe. Acquiring Melt enables us to further expand and continue providing in-home massage worldwide."
Travis Peters, co-founder of Melt added: "We’re excited to migrate our customer base and massage therapist network to Soothe. Melt customers will still have access to their favourite massage therapists. In addition, they’ll now be able to book in-home massage in over 50 major cities in four countries."
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