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17 Jan 2018
London’s Agua Spas launch ‘Little White Book’ for customer aftercare
BY
Tom Walker
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There are two Agua Spas in London, both operating at sbe-owned hotels – Mondrian London (pictured) and The Sanderson
photo: sbe / Mondrian London
Hospitality group sbe has developed an online service to help its London-based spa brand Agua Spa focus on customer aftercare. Launching at the end of January, the ‘Little White Book’ is a digital tool offering Agua Spa customers treatment aftercare and wellbeing at home.
There are two Agua Spas in London, both operating at sbe-owned hotels – Mondrian London and The Sanderson.
Little White Book incorporates a Q&A section, featuring a selection of skincare and wellbeing scenarios which are answered by the spas’ brand experts.
Other sections within the book include tips on achieving skin health through detoxification and balance, devised by skincare entrepreneur Eve Lom, and guidance on combating environmental pollution by Annee de Mamiel.
There is also a “first aid home care” service, provided by Amanda Winwood, founder of Made for Life by Spiezia.
Other experts who have contributed include facialist Kate Kerr and Henri Cassar of essential oil company Love Henri.
The digital tool will be available from 31 January and has been designed to extend the benefits of treatments experienced within the Agua spas.
A spokesperson for sbe said: “The new service will take education within the spa environment to the next level by going above and beyond the advice that is traditionally offered.
“The Little White Book will demonstrate Agua’s commitment to providing authentic care at home, ensuring guests have access to expert knowledge that promotes a healthy lifestyle and the longevity of treatments.”
Jacqueline Kneebone, regional director of spa and retail at Mondrian London and Sanderson, added: “We're responsible for providing our guests with the greatest care and specialist advice that extends beyond the walls of the spas."
Established in 2002 by founder and CEO Sam Nazarian, sbe is a privately-held hospitality company that develops, manages and operates hotels, residences, restaurants and nightclubs.
It currently operates a portfolio of 23 lifestyle hotel properties in nine markets. Sbe acquired Morgans Hotel Group – which operated the Mondrian and Sanderson hotels – in a deal worth US$805m (€749.5m; £638.6m) in December 2016.
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