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08 Dec 2017

Expedia launches interactive guide to Europe’s organic spas
BY Tom Walker

Based on an online map, each spa is marked with a symbol relating to the experience it offers

Based on an online map, each spa is marked with a symbol relating to the experience it offers
photo: Expedia.co.uk

Travel giant Expedia has launched an 'organic spa finder', designed to help customers find authentic wellness experiences across Europe.

The interactive guide includes information on leading organic spas, detailing information on facilities, treatments and surrounding points of interest.

“We’ve listed a selection of spas, offering something special for our guests – from cultural spa experiences to innovative treatments using locally-sourced ingredients,” a spokesperson for Expedia said.

Based on an online map, each destination spa in the selection is marked with food or ingredient symbols, relating to the experience available.

Providers include the Caudalie Spa at the L’and Vineyards spa in Alentejo, Portugal, which is marked with a grapefruit – symbolising the spa’s treatments based on natural ingredients – while the Bernard Beer Spa in Prague, Czech Republic, is symbolised with a pint of wheat beer.

The spas included in the interactive map have been selected by Expedia and the service will be hosted on the travel group’s UK-based site – and marketed across the company’s booking platforms.

Inclusion on the map could prove lucrative for spas. According to its own figures, Expedia recorded gross bookings worth US$86bn (€73bn, £64bn) across its 200 booking sites in Q3 2017 alone.

The map can be accessed at www.expedia.co.uk.



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