World Leisure Jobs - Generation Z and the elderly up next for US health clubs as memberships reach all-time high...
11 Dec 2017 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Oct 2017

Generation Z and the elderly up next for US health clubs as memberships reach all-time high
BY Deven Pamben

The report found that operators needed to engage with older people

The report found that operators needed to engage with older people
photo: Shutterstock

More than 66 million people used gyms in the US in 2016 but a new report shows opportunities remain for club operators to increase activity among sedentary Americans.

Health club memberships in the US reached an all-time high last year, attracting more than 57 million (an increase of 3.6 per cent on 2015) according to the 2017 International Health, Racquet and Sportsclub Association (IHRSA) Health Club Consumer Report. Nearly one out of five Americans aged six and older belonged to a gym and 9.3 million non-members exercised at clubs.

Jay Ablondi, IHRSA’s executive vice president of global products, said: “In all, 22 per cent of Americans use a health club to pursue fitness and wellness goals.”

The annual publication, based on a nationwide sample of more than 24,000 interviews, provides demographics and health, sports and fitness participation data on health club consumers in the US.

Although nearly one in five Americans uses a health club, opportunities remain for gym operators to help increase activity among sedentary people. According to Physical Activity Council research, more than a quarter of Americans (27 per cent) do not engage in any sport or physical activity.

The 132-page IHRSA report found that operators needed to engage the youngest and oldest market segments.

It said: “Although membership from the under-18 and 55-plus age groups has grown over the past five years, in comparison to members between the ages of 18–54, consumers from the youngest and oldest segments are underrepresented in terms of health club membership.

“In 2016, the health club industry underserved the post-millennial (Generation Z), boomer and silent (born between 1925 and 1942) generations.”

Melissa Rodriguez, IHRSA’s senior research manager, said: “The report provides insights and applications on how clubs can engage older generations as well as other segments. For example, club operators who aim to target older generations should not only offer relevant exercise programmes, but also provide stellar in-person customer service and foster ongoing interactions with club staff.”

Although the penetration rate in the US was 19.3 per cent last year, 12 states had higher rates, with Connecticut ranking first (26.4 per cent), followed by Massachusetts (24.5 per cent) and Illinois (23.2 per cent). Kentucky (13.4 per cent), Tennessee (13 per cent) and Indiana (12.1 per cent) had the lowest penetration rates.

The IHRSA said that states that fell below the overall penetration rate present opportunities for club owners and developers.

The full report is available here



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Christoph Ingenhoven reveals plans for Lanserhof Sylt as ground broken on North Sea island resort
Christoph Ingenhoven reveals plans for Lanserhof Sylt as ground broken on North Sea island resort   11 Dec 2017

Construction has begun on Lanserhof Sylt, a €100m (US$118m, £88m) medical spa resort on a German island in the North Sea. Design practice .... more>>
Bamboo forests and art of food preparation inspire design of Japanese restaurant overlooking Thames
Bamboo forests and art of food preparation inspire design of Japanese restaurant overlooking Thames   11 Dec 2017

London architects Sybarite have collaborated with a Japanese fashion giant Onward Holdings to create an authentic Japanese soba noodle restaurant .... more>>
Renovation work starts on Manhattan Beach's pier aquarium
Renovation work starts on Manhattan Beach's pier aquarium   09 Dec 2017

A historic pier and aquarium on Manhattan Beach, California, is undergoing a major renovation after reaching its fundraising target. The Roundhouse .... more>>
Rosewood to expand European portfolio with Munich spa hotel
Rosewood to expand European portfolio with Munich spa hotel   09 Dec 2017

Luxury operator Rosewood Hotels & Resorts has signed a management deal with German real estate company Bayerische Hausbau for a 132-key spa hotel in .... more>>
Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Swimming great, Steve Parry, to address active-net 2018 delegates

Swimming great, Steve Parry, to address active-net 2018 delegates

One of Britain’s greatest swimmers, Olympic medallist, Steve Parry, has been confirmed as active-net 2018’s after dinner speaker. More>>




in this issue

• Awards celebrate workforce success
• Operator reveals naming rights strategy
• Harry and Meghan 'potent mix' for tourism



World Leisure jobs




Personal trainers
Salary: Self Employed
Location: Sunbury-on-Thames, United Kingdom
Company: Everyone Active
Personal trainers
Salary: Self Employed
Location: Fleet, United Kingdom
Company: Everyone Active
Personal trainers
Salary: Self Employed
Location: Bournemouth, United Kingdom
Company: Everyone Active
Personal trainers
Salary: Self Employed
Location: Watford, United Kingdom
Company: Everyone Active
Diary dates
Powered by leisurediary.com




11 Dec 2017

Beautyworld Middle East Roadshow to Iran

tbc, Tehran, Iran


11-14 Dec 2017

WTM International Golf Travel Market

tbc, Cannes, France



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Trends: Breaking the mould
Consumer behaviour is increasingly unpredictable. We look at how canny businesses are responding More>>
  Trends: Magnus Lindkvist
The Dutch futurologist explains why the coming decade will bring huge changes for the fitness industry More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd