World Leisure Jobs - Generation Z and the elderly up next for US health clubs as memberships reach all-time high...
24 Feb 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Oct 2017

Generation Z and the elderly up next for US health clubs as memberships reach all-time high
BY Deven Pamben

The report found that operators needed to engage with older people

The report found that operators needed to engage with older people
photo: Shutterstock

More than 66 million people used gyms in the US in 2016 but a new report shows opportunities remain for club operators to increase activity among sedentary Americans.

Health club memberships in the US reached an all-time high last year, attracting more than 57 million (an increase of 3.6 per cent on 2015) according to the 2017 International Health, Racquet and Sportsclub Association (IHRSA) Health Club Consumer Report. Nearly one out of five Americans aged six and older belonged to a gym and 9.3 million non-members exercised at clubs.

Jay Ablondi, IHRSA’s executive vice president of global products, said: “In all, 22 per cent of Americans use a health club to pursue fitness and wellness goals.”

The annual publication, based on a nationwide sample of more than 24,000 interviews, provides demographics and health, sports and fitness participation data on health club consumers in the US.

Although nearly one in five Americans uses a health club, opportunities remain for gym operators to help increase activity among sedentary people. According to Physical Activity Council research, more than a quarter of Americans (27 per cent) do not engage in any sport or physical activity.

The 132-page IHRSA report found that operators needed to engage the youngest and oldest market segments.

It said: “Although membership from the under-18 and 55-plus age groups has grown over the past five years, in comparison to members between the ages of 18–54, consumers from the youngest and oldest segments are underrepresented in terms of health club membership.

“In 2016, the health club industry underserved the post-millennial (Generation Z), boomer and silent (born between 1925 and 1942) generations.”

Melissa Rodriguez, IHRSA’s senior research manager, said: “The report provides insights and applications on how clubs can engage older generations as well as other segments. For example, club operators who aim to target older generations should not only offer relevant exercise programmes, but also provide stellar in-person customer service and foster ongoing interactions with club staff.”

Although the penetration rate in the US was 19.3 per cent last year, 12 states had higher rates, with Connecticut ranking first (26.4 per cent), followed by Massachusetts (24.5 per cent) and Illinois (23.2 per cent). Kentucky (13.4 per cent), Tennessee (13 per cent) and Indiana (12.1 per cent) had the lowest penetration rates.

The IHRSA said that states that fell below the overall penetration rate present opportunities for club owners and developers.

The full report is available here



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Atlantis Sanya mega-resort and waterpark almost complete as May opening nears
Atlantis Sanya mega-resort and waterpark almost complete as May opening nears   23 Feb 2018

One of Asia’s most anticipated waterpark projects is almost complete, with the Atlantis Sanya resort approaching its May 2018 opening date. The .... more>>
Fusion Resort in Cam Ranh relaunches with new wellness concept
Fusion Resort in Cam Ranh relaunches with new wellness concept    23 Feb 2018

Fusion Resort Cam Ranh has relaunched with a new name and wellness concept. The resort, previously known as Fusion Resort Nha Trang, has .... more>>
Patrick Huey lands corporate spa position at Montage
Patrick Huey lands corporate spa position at Montage   23 Feb 2018

Industry veteran Patrick Huey has been named corporate spa director for luxury hospitality group Montage International, where he will oversee the spa .... more>>
HLF considers change to funding methods
HLF considers change to funding methods   23 Feb 2018

The Heritage Lottery Fund (HLF) is changing the way it hands out finances for British projects, with the organisation considering the introduction of .... more>>
Company profile


British Gas

Within our corporate division we currently work with a number of customers in the UK, incorporating private and public sector businesses. Within 2017 one of our core objectives is to increase our presence within the Sport, Leisure & Fitness sector.

View full profile>>

Catalogue gallery


Featured Supplier

Feed your skin with new ELEMIS’ Superfood Skincare System

Feed your skin with new ELEMIS’ Superfood Skincare System

What’s good for the body is good for the skin, and nothing packs a more powerful nutritional punch than Superfoods. More>>




in this issue

• Franchise deals heat up fitness market
• JD Gyms acquires Ben Dunne Gyms UK
• Pullman launches new sleep programme



World Leisure jobs




Business Development Executive
Salary: £24,000 to £26,000 & Benefits
Location: Fareham
Company: Future Fit Training
Membership Advisor
Salary: £15,500 - £17,500 per annum
Location: Maidenhead, UK
Company: Legacy Leisure
Duty Manager
Salary: Competitive
Location: Exeter, UK
Company: Legacy Leisure
Assessor in Personal Training
Salary: £8,384 annum (£20,961 pro rata)
Location: Cardiff, UK
Company: ISA Training
Diary dates
Powered by leisurediary.com




25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom


25-26 Feb 2018

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Fitness: Wild fitness
A look at the new breed of animalinspired workout classes taking the fitness industry by storm More>>
  Sport: Pitch perfect
The first ever UK city of football More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd