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29 Jul 2014
Westin Well-being Movement targets nutrition
BY
Helen Andrews
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Ashley Koff, RD, has joined the Westin Well-being Council as part of its US$15m (£9m, €10.8m) brand-wide wellness campaign
photo: oliveoyl.com
Westin has unveiled the next stage of its year-long Well-being Movement with the announcement of a new member on the Westin Well-being Council and two new nutrition-focused partnerships. The Westin Well-being Council is made up of an advisory board comprised of thought leaders who align with a specific Westin wellness pillar: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. The new member – Ashley Koff, RD – is an internationally-recognised dietitian focused on imparting the value of quality nutrition choices and achieving optimal health.
“Westin is the first global hotel brand I have encountered that takes such a thorough approach to the wellbeing of its guests,” said Koff. “I look forward to contributing my experience and knowledge to the Westin Well-being Movement to further inspire others to pursue and enjoy a balanced and healthy lifestyle.”
Koff will join fellow board members Andy Puddicombe – Headspace co-founder and meditation expert, plus Arianna Huffington, the media mogul leveraging research to inform and introduce new programmes throughout the year.
The first of Westin’s global nutrition-focused partnerships is with SuperChefs Entertainment – a company that teaches cooking skills and healthy eating habits to children using animated characters. The company’s group of doctors, dentists and chefs created The Westin Eat Well Menu for Kids, which features eight signature kids-tested dishes, is currently being rolled out globally. Each menu placemat comes complete with games and educational messages.
Westin Fresh by The Juicery is the second partnership that Westin has entered into this year to target wellness. According to leading nutritionists at The Juicery, 95 per cent of the vitamins and enzymes our bodies need are found in the juice from raw fruits and vegetables. This partnership means Westin guests will have access to juices and smoothies rich in ingredients such as beetroot, acai, kale, pomegranate, mint, spinach and blueberries. The menu will be on offer at all Westin hotels worldwide by early 2015.
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