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24 Apr 2024
DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
Supplier: Technogym
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The special exhibition showcased 40 Technogym Benches by 40 artists and designers from all over the world
photo: Technogym
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
The exhibition explored the special and deep relation between design and wellness, style and functionality, emotional and tangible, that has always represented a key element of Technogym since its inception.
Nerio Alessandri, at 22 years old, founded Technogym in his family garage by combining his passion for technology and design (TECHNO) with his passion for exercise (GYM).
Over the years, the brand has evolved from a fitness equipment company into a comprehensive ecosystem of wellness lifestyle and a protagonist of Italian design.
Using Technogym Bench as a blank canvas, “Design to Move” featured the unique creations of Patricia Urquiola, Antonio Citterio, Nendo, Walter De Silva e Mario Antonioli, Elena Salmistraro, Kelly Hoppen, Michele Bönan, Rolf Sachs, Piero Lissoni, Nerio Alessandri, Tiffany Lovage, Giorgia Apreia, Gustavo Martini, Ludovica Messina, Malika Novi Dzhamaldaeva, Mariana Prestes, Yuetong Shi, Renin Bilginer, Univers Uchronia, Anaïs Coulon, Iwan Suastika, Wilson Ng, Myles Igwebuike, Tosin Tòròmádé, Osiris Hertman, Kate Constantine, Karen Chan, Alek. O., Santo Tolone, Riccardo Beretta, Andrea Sala, Shafei Xia, Objects of Common Interest, Piotr Makowski, Beatrice Alici, Elisa Ceccoli, Maria Violato, Egal Marcelo Zuniga Argandona, Jana Mosconi, Gabriele Carrera, Alberto Bay and Anna Bonomi.
The special project was visually planned and conceived together with acclaimed architect and designer Giulio Cappellini and curated by Bruna Roccasalva – who gathered 40 artists and designers from around the world and inspired them to interpret the concept of wellness through their individual artistic and cultural lenses.
The inauguration on Monday 15 April, coincided with celebrations for the Made in Italy day, established by the Italian Government on the occasion of the anniversary of the birth of Leonardo da Vinci.
“As Leonardo taught us, movement is the cause of all forms of life. In the last 40 years we have been working every day to help people live a better life thanks to wellness. Design has always been a key element of our journey, a strong ally to turn functional into emotional and needs into aspiration. We are proud that so many designers and artists have joined our dream of putting the world back in motion,” declared Nerio Alessandri, Technogym Founder and CEO.
A selection of 15 unique Technogym Benches will be auctioned in collaboration with Sotheby’s, in September 2024. The further 25 Technogym Benches will be available for purchase on Technogym.com. All proceeds from both the auction and e-shop will be donated to Unicef.
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Supplier: Technogym
Bracknell Berkshire United Kingdom
Technogym is the world leading producer of design and technology-driven fitness equipment and solutions for fitness facilities, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and private homes.
With over 2,000 employees across 14 branches, Technogym is present in over 100 countries. More than 65,000 wellness centres are equipped with Technogym and 35 million users train every day on Technogym equipment. Technogym was the official supplier for the past seven Olympic Games, from Sydney 2000 to PyeongChang 2018.
Web:
www.technogym.com
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