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| Product news |
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14 Jul 2022
Les Mills and Fitness Time unveil landmark Saudi Arabia partnership
Supplier: Les Mills UK
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Les Mills and Fitness Time have announced a major new partnership
photo: Fitness Time
Global group exercise leader Les Mills and premium gym chain Fitness Time have announced a major new partnership to bring life-changing fitness experiences to gym goers in the Kingdom of Saudi Arabia (KSA).
With more than 300,000 members and 150+ facilities across KSA & UAE, Fitness Time is the most advanced and largest health club chain in the Middle East.
From July 2022, the operator will strengthen its group exercise offering by introducing world-renowned Les Mills workouts such as BODYPUMP™, BODYCOMBAT™, and RPM™ across 151 KSA clubs. Fitness Time also plans to provide Les Mills workouts across its KSA portfolio of women’s clubs from August 2022.
The partnership brings together two leading brands with a shared mission of creating a fitter planet by motivating society to sustain healthy lifestyles. It will enable Fitness Time to consolidate its position as the market leader in the fast-growing KSA market, boasting a broad array of high-quality fitness options to motivate members.
Glen Stollery, CEO of Les Mills IMEA, said: “It’s an exciting time for fitness in the Kingdom when Les Mills as the world’s leader in group exercise joins forces with the largest health club chain in Saudi Arabia.”
“A premium group fitness offering is the backbone of success for many of the world’s most successful clubs so we can’t wait to work with Fitness Time to deliver life-changing workout experiences that will promote healthier happier lives and keep members coming back for more.”
Shadan AlSagri, Deputy COO of Fitness Time, shares: “What comes with this partnership is momentous to group fitness; as the Kingdom’s top wellness providers, Fitness Time and the world leaders in group exercises unite. We expect a promising shift in the region’s expectations in fitness.”
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Supplier: Les Mills UK
London UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
Web:
www.lesmills.com/uk
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