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06 Sep 2018
Warner Bros World Abu Dhabi opens Ani-Mayhem dark ride with interactive elements created by Alterface
Supplier: Alterface
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Alterface created the barcode scanner which allows guests to collect points throughout the ride
Alterface has been named as one of the companies behind the new Ani-Mayhem dark ride at Warner Bros. World in Abu Dhabi.
The ride see's guests joining the Looney Tunes on a madcap cartoon quest to become Employee of the Month at ACME, the fictional corporation from the hit cartoon.
Guests board an ACME delivery vehicle, designed by ETF Ride Systems, and undertake a rollicking delivery mission through six classic Looney Tunes scenes. Riders compete to score the most points by scanning moving targets with a barcode scanner, developed by Alterface.
The scanner is powered by the company's Salto Show Control Management system, which directs all media throughout the ride, including the screens, photos and, crucially, the timed targets.
"It's a challenge to build and activate a ride with such a well-known IP as Looney Tunes. The bar was raised very high by Warner Bros. and with our partners we ultimately succeeded in creating a fun and unique attraction," said Stéphane Battaille, chief operations officer at Alterface.
"The ride is all-immersive with different dimensions and layers allowing us to demonstrate the versatility of our interactive technology. The Alterface technology seamlessly integrates 3D media scenes with physical elements and moving targets that players can hit from their vehicles. The attention to timing and detail is remarkable and results in a first-class attraction matching those of the largest parks in the world."
Alterface CEO Benoit Cornet said: "Alterface has been involved in 8 out of 10 interactive dark rides across the Middle East theme parks. New parks have been rising and shining, and park owners want the most advanced attractions to offer their visitors unbeatable experiences."
"The interactive attractions have so far been proven very successful across the parks, Ani-Mayhem was immediately a bit hit with the visitors. It demonstrates that these interactive attractions are the way forward and every modern park should include one amongst their offering," Cornet added.
The ride was created in partnership with Thinkwell, who were responsible for the design and build, Pure Imagination and ETF Ride Systems.
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Supplier: Alterface
1300 Wavre Belgium
Alterface S.A. offers a range of interactive multimedia systems, innovative and life-like, recreational and educational for museums, science centers, and amusement parks. Alterface has been in business since 2001.
Web:
www.alterface.com
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Pulse Fitness
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