Dave Alstead / photo: Xplor Gym
Xplor Gym now includes tools to help operators acquire new members.
Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.
To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.
To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.
To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.
As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.
An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.
Operators can also add forms to their website so prospects can request a tour or more information.
• www.xplorgym.co.uk
Clubs can track sales
activities, assign follow-
up tasks to team members,
and categorise leads by
likelihood of conversion