Nikos Skevis / Photo: Hyperice
Vibration and percussive therapy has become a trusted addition to the toolbox of health, wellness and physical practitioners. It’s also used by many of the best athletes and physios in the world to help with preparation and recovery while ultimately assisting longevity in physical activity and sport.
The technology can be a great addition to a warm-up and cool-down or can be used to prime muscle tissue before performing resistance exercises during a session.
These products are an excellent way to enhance the customer experience by providing an enjoyable, science-backed solution to wellness, which individuals can either administer themselves or be guided through by a fitness professional. Ultimately, this demonstrates a forward-thinking approach to wellness and provides time-efficient solutions to customer needs.
There are a number of peer-reviewed scientific studies now available related to vibration and percussive therapy, demonstrating enhanced recovery, performance and overall wellness. Some of the specific benefits include increased circulation, reduced soreness and stiffness, increased removal of metabolic waste products, assistance with lymphatic drainage, increased range of motion and mental relaxation – particularly when used for a longer period, such as 15-20 mins.
Ultimately, these products are easy to use and have a positive influence on health. For health clubs, the offering can encourage more customers and sign-ups, and further educate customers on wellness recovery and all the benefits that come with it. It’s also a great way to increase valuable touch points between members and staff, whether that be through queries, education, demonstrations or application.
Third Space’s Moorgate club in London offers Hyperice products in its first dedicated recovery room, where members can sit back and relax with Normatecs – dynamic air compression boots – Hypervolt massage guns and many more items from our product range.
These type of recovery areas could be introduced into any health club for members to use pre- and post-workout and on recovery days. They could also be incorporated into recovery-style classes so members can be led by a professional trainer on how to use the products.
To really maximise the benefits for staff and members, education is key. My job as a master trainer for Hyperice is to provide education on how to best utilise the products, by taking a deep dive into their benefits and applications through bespoke staff training sessions. This ensures operators get facility-specific guidelines on how to best harness the power of wellness technology to enhance the member experience.
More: www.hyperice.com
Recovery stations could
be introduced into health
clubs for members to use
pre- and post-workout
and on recovery days